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4 Predictions for Ecommerce in 2018

2017 was a year in which we saw Amazon compete with Walmart in a battle to be the biggest US retailer, the re-rise of the brick-and-mortar store to promote ecommerce brands and the ever evolving artificial intelligence creations that are revolutionising the online landscape.

Now, with the new year upon us, we take a look at where we predict the future of ecommerce is headed in 2018.

Artificial Intelligence

We've already seen a huge boom of development in AI, but as one of the hot topics of last year it can only be expected that it will continue to reach new levels in 2018. One of the main ways it will be used in ecommerce is through providing an increasingly personalised shopping service to consumers. Artificial Intelligence will be programmed to have the same thought patterns as a human, instead of just using algorithms. So when a website is ...


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How to Navigate Amazon's Changing Marketplace

Amazon's marketplace can be difficult to navigate at the best of times, but even more so with its ever changing nature. With new functions, more competitors, interface updates and changes to the Terms of Service, it is becoming more crucial than ever to be in the know. Making sure you consistently analyse your data and adapt accordingly is essential in being able to stay ahead of your competitors and the market.

So, to help you along your way we've put together our top tips:

1. Don't get complacent

Make sure you stay on top of your business strategies. Just because something is working now doesn't mean it will be in the future. Three important things to keep in mind at all times:

  • Explore - Find out what new features Amazon is offering and make sure you take advantage of them. They are often adding new tools for ...

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Managing Amazon Product Reviews

In the day and age of ecommerce, it's clear that product reviews have become an essential tool for online shoppers. Without being able to view products in person they now rely heavily on other people's experiences to inform whether to make a purchase. In fact, in a study done by Deloitte shows that 81% of potential buyers are reading customer reviews and ratings before deciding on buying an item. 60% of people also named reviews as one of their most trusted sources of information. So, what is the best way to generate and handle reviews?

Generating reviews

Whilst many people rely on reviews to buy products, it can be much more difficult to get customers to leave reviews. One suggestion for doing so is to use an email follow-up campaign, which can both be a good way to increase reviews and to set up communication between you and ...


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Inventory Reduction Strategies

Having excess stock can take up warehouse space, leading it to be costly and divert resources and attention from selling other products. This means it's vital to have pre-planned strategies in place to make sure you're not desperately clearing stock last minute. Make sure you have a limit on how long inventory can be in the warehouse for before determining it as excess stock and then have a look at our helpful tips below on how to shift it.

  • Create a dedicated sale page

By simply putting your excess products on sale in an obvious and highlighted page on your website, it will immediately draw buyers in. Not only this, but having all your sale items in one coherent place will mean customers are more likely to be attracted to other items they may not have noticed otherwise. Whilst this may seem like the obvious solution, it's ...


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The Best Hosted and Paid Ecommerce Platforms

With so many different ecommerce platforms to choose from, finding the perfect one to host your business can be challenging. It's especially hard when you don't know what distinguishes one from another. So, to help you pick we've uploaded a handy guide to our five top picks.

Shopify

With over a million active users, Shopify is one of the leading ecommerce platforms at the moment. With its user friendly interface and in house team taking care of all technical problems, it's the perfect platform for those just starting out. However, those with coding skills can also benefit from Shopify's features, as it still lets users take complete control if they wish.

Best Features

Everything, including websites, stores and blogs, are fully and easily customisable. With a wide selection of third party shipping providers available, automating the fulfilment process is simple. Their Shopify Payment tool means ...


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Multi-channel Selling

These days selling your products on a singular platform is not enough. Consumers want the ease of multiple options. It may be important to make sure consumers are seeing your brand vision through your own website. However, the reality is almost half of all consumers will start their search on a marketplace platform, like Amazon or eBay. This is why it's so important to look into the prospect of multi-channel selling - making your products available not just on one site, but on as many different platforms as possible.


Advantages

Consumer trust

Consumers are a lot more likely to trust established marketplaces than brands they may not know. In turn, they are more likely to trust a brand that is tied to an online marketplace. When starting out, it can be really helpful to utilise consumers trust in big marketplace websites, like Amazon, as a way to build up trust ...


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5 Ways to Gain a Competitive Edge on Amazon

The Amazon marketplace is constantly growing and with it so is the competition. With increasing numbers of people selling products on Amazon, it is becoming more difficult to make a business stand out. Below are five suggestions to give your site the boost it needs and help improve sales and marketability.

1. Be objective and trust data

Whilst it's important to be passionate about your products, it's also important not to let emotions cloud your judgement. Sometimes items you thought would be best sellers aren't. Make sure you are constantly looking at data to see which of your products are performing best. Don't waste your time or capital on underperforming items.

2. Supplier relations

Creating and maintaining good relationships with suppliers is key to running a profitable business. It can also be mutually beneficial for both parties when a long term commitment is formed. Gaining a ...


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