Marketplaces Listings

With so much automation, it is tempting to use a generic service to upload your listings to the major players such as eBay, Amazon, Etsy, Frugoo, OnBuy etc. Yet with the importance of high-quality SEO-type product creation and each of the marketplaces requiring differing data and updating their data requirements regularly, it remains important to understand and upload to these marketplaces separately usually with their CSV feeds, that once populated with your listings/data become your intellectual property and tools ensuring you stay one step ahead in the eCommerce game.

Etsy Listing Requirements:

♦ Long Description Length Min: 140 characters
♦ Long Description Length Max: 4000 characters
♦ Short Description Length Min: 20 characters
♦ Short Description Length Max: 140 characters
♦ Search Terms/Keywords Quantity: 13 Keywords

OnBuy Listing Requirements:

♦ Long Description Length Min: 150 characters
♦ Long Description Length Max: 2000 characters
♦ Short Description Length Min: 50 characters
♦ Short Description Length Max: 150 characters
♦ Search Terms/Keywords Quantity: 5-7 Keywords

Amazon Listing Requirements:

♦ Long Description Length Min: 2,000 characters
♦ Long Description Length Max: 5,000 characters
♦ Short Description Length Min: 250 characters
♦ Short Description Length Max: 500 characters
♦ Search Terms/Keywords Quantity: 5-7

eBay Listing Requirements:

♦ Long Description Length Min: n/a
♦ Short Description Length Max: eBay does not have a limit for its product descriptions but over 800 characters and eBay only shows a snippet to mobile users.
♦ Search Terms/Keywords Quantity: 55 Characters, recommended 3-5 Keywords/Search Terms.
♦ The length of the long description, short description, and the number of search terms/keywords required for an eBay listing depends on the category in which the listing is placed. eBay has specific requirements for each category, and this can be found on the eBay website.

Frugoo Listing Requirements:

♦ Long Description Lenght Min: 50 characters 
♦ Long Description Lenght Max: 500 characters 
♦ Short Description Lenght Min: 10 characters
♦ Short Description Lenght Max: 50 characters 
♦ Search Terms/Keywords Quantity: 5-10 Keywords

UPDATED 08-04-2O23