Recommended Repricing Strategies
Published by Julian in Repricing, Recommended Strategies
To get the most of a Repricer we do need some of your market expertise to formulate the best strategies. Worry not, with just a little bit of your knowledge and a quick review of your competitors you can create strategies in minutes that will simply dramatically increase your bottom line with minimal effort. Setting optimum strategies should take about 30 minutes and going forward you may want to review them every month or two. Some users may have only one strategy applied to all of their listings others may have a few or even 10 or more depending on their particular niche or competitors or size of the account.
The first thing to note is that the Buy Box Strategies (Win Buy Box, Below the Buy Box, Above the Buy Box, Match the Buy Box) stop repricing once you hold the buy box to stop you repricing against yourself. To continue repricing once you have the Buy Box we can use the strategies that reprice against the lowest price (Above the Lowest Price, Match the Lowest Price, Below the Lowest Price). To continue repricing once you hold the Buy Box we can also use max price reset to maximize selling price, this can be used on any strategy and will push your prices to max once per day (3 am – make sure to set your profile time zone correctly) to get repricing started again. https://www.sellerrepublic.com/blog/get-the-amazon-buy-box-at-the-highest-price-intelligent-repricing/
The 'Win Buy Box' strategy is a generic and quite aggressive strategy. It is very useful for tricky listings and to get quickly set up. Though for best use of Seller Republic custom strategies are recommended based on your own metrics. The Win Buy Box strategy will only compete with the Buy Box holder (Whether FBA or FBM).
Additionally if needed we can also have different prices for both FBA and FBM. By using the - symbol we could go higher than FBM and lower than FBA or vice versa for example
We recommend Sellers use FBA and for these sellers, we recommend to focus on your metrics to ensure you have at least 30 feedback which is 97% or above (feedback merchant rating). These metrics combined greatly increase your buy box exposure and the time we can get you there at a higher price.
For sellers using FBA, with more than 30 feedback, with a feedback score of over 97% percent. We generally recommend a strategy that will match the FBA Buy Box sellers price and go 5% above the FBM Buy Box sellers price, with max price reset turned on. On most accounts, this is enough to control listings.
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