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Sometimes when you go shopping, it is easy to find a product and completely fall in love with it. Only then will you check the price tag and find it's more expensive than you had been willing to pay. You then have to make a snap decision about whether it's worth the money. More often than not, you will likely consider it for a while, give up and then leave the store all together.

However, things are slightly different in the world of online shopping. The price is usually in bold right next to the product and with no tactile option for the item, it is normally the first thing buyers notice and consider. This sets the shoppers expectations and intentions for the product they are looking at.

Once a consumer's interest is piqued by the price, they will then look into other factors, such as the product description and …

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Holidays are always cause for celebration, but in the world of ecommerce they're equally important for sales. Whether it be present giving celebrations that will drive up sales or just a good opportunity to put out holiday related deals, as a seller it's so important to keep track of when these days are and plan accordingly. A hastily put together promotion the day before an event isn't likely to get you much traction. With a bit of forward planning and the help of our Q1 Key dates to put in the calendar you can plan out the perfect promotions and stock to have to make the most of them.

Super bowl Sunday - February 4th

Once an American centric holiday, the rising availability of cross-country television streams, interest in international sports and the pop-culture spectacle of the halftime show that appeals to even non-sports fans, the Super bowl is slowly …

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2017 was a year in which we saw Amazon compete with Walmart in a battle to be the biggest US retailer, the re-rise of the brick-and-mortar store to promote ecommerce brands and the ever evolving artificial intelligence creations that are revolutionising the online landscape.

Now, with the new year upon us, we take a look at where we predict the future of ecommerce is headed in 2018.

Artificial Intelligence

We've already seen a huge boom of development in AI, but as one of the hot topics of last year it can only be expected that it will continue to reach new levels in 2018. One of the main ways it will be used in ecommerce is through providing an increasingly personalised shopping service to consumers. Artificial Intelligence will be programmed to have the same thought patterns as a human, instead of just using algorithms. So when a website is collecting …

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Amazon's marketplace can be difficult to navigate at the best of times, but even more so with its ever changing nature. With new functions, more competitors, interface updates and changes to the Terms of Service, it is becoming more crucial than ever to be in the know. Making sure you consistently analyse your data and adapt accordingly is essential in being able to stay ahead of your competitors and the market.

So, to help you along your way we've put together our top tips:

1. Don't get complacent

Make sure you stay on top of your business strategies. Just because something is working now doesn't mean it will be in the future. Three important things to keep in mind at all times:

• Explore - Find out what new features Amazon is offering and make sure you take advantage of them. They are often adding new tools for sellers that you …

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In the day and age of ecommerce, it's clear that product reviews have become an essential tool for online shoppers. Without being able to view products in person they now rely heavily on other people's experiences to inform whether to make a purchase. In fact, in a study done by Deloitte shows that 81% of potential buyers are reading customer reviews and ratings before deciding on buying an item. 60% of people also named reviews as one of their most trusted sources of information. So, what is the best way to generate and handle reviews?

Generating reviews

Whilst many people rely on reviews to buy products, it can be much more difficult to get customers to leave reviews. One suggestion for doing so is to use an email follow-up campaign, which can both be a good way to increase reviews and to set up communication between you and your customer. …

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Having excess stock can take up warehouse space, leading it to be costly and divert resources and attention from selling other products. This means it's vital to have pre-planned strategies in place to make sure you're not desperately clearing stock last minute. Make sure you have a limit on how long inventory can be in the warehouse for before determining it as excess stock and then have a look at our helpful tips below on how to shift it.

• Create a dedicated sale page

By simply putting your excess products on sale in an obvious and highlighted page on your website, it will immediately draw buyers in. Not only this, but having all your sale items in one coherent place will mean customers are more likely to be attracted to other items they may not have noticed otherwise. Whilst this may seem like the obvious solution, it's not one that …

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With so many different ecommerce platforms to choose from, finding the perfect one to host your business can be challenging. It's especially hard when you don't know what distinguishes one from another. So, to help you pick we've uploaded a handy guide to our five top picks.

Shopify

With over a million active users, Shopify is one of the leading ecommerce platforms at the moment. With its user friendly interface and in house team taking care of all technical problems, it's the perfect platform for those just starting out. However, those with coding skills can also benefit from Shopify's features, as it still lets users take complete control if they wish.

Best Features

Everything, including websites, stores and blogs, are fully and easily customisable. With a wide selection of third party shipping providers available, automating the fulfilment process is simple. Their Shopify Payment tool means stores can accept credit cards …

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