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In the day and age of ecommerce, it's clear that product reviews have become an essential tool for online shoppers. Without being able to view products in person they now rely heavily on other people's experiences to inform whether to make a purchase. In fact, in a study done by Deloitte shows that 81% of potential buyers are reading customer reviews and ratings before deciding on buying an item. 60% of people also named reviews as one of their most trusted sources of information. So, what is the best way to generate and handle reviews?

Generating reviews

Whilst many people rely on reviews to buy products, it can be much more difficult to get customers to leave reviews. One suggestion for doing so is to use an email follow-up campaign, which can both be a good way to increase reviews and to set up communication between you and your customer. …

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Having excess stock can take up warehouse space, leading it to be costly and divert resources and attention from selling other products. This means it's vital to have pre-planned strategies in place to make sure you're not desperately clearing stock last minute. Make sure you have a limit on how long inventory can be in the warehouse for before determining it as excess stock and then have a look at our helpful tips below on how to shift it.

• Create a dedicated sale page

By simply putting your excess products on sale in an obvious and highlighted page on your website, it will immediately draw buyers in. Not only this, but having all your sale items in one coherent place will mean customers are more likely to be attracted to other items they may not have noticed otherwise. Whilst this may seem like the obvious solution, it's not one that …

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With so many different ecommerce platforms to choose from, finding the perfect one to host your business can be challenging. It's especially hard when you don't know what distinguishes one from another. So, to help you pick we've uploaded a handy guide to our five top picks.

Shopify

With over a million active users, Shopify is one of the leading ecommerce platforms at the moment. With its user friendly interface and in house team taking care of all technical problems, it's the perfect platform for those just starting out. However, those with coding skills can also benefit from Shopify's features, as it still lets users take complete control if they wish.

Best Features

Everything, including websites, stores and blogs, are fully and easily customisable. With a wide selection of third party shipping providers available, automating the fulfilment process is simple. Their Shopify Payment tool means stores can accept credit cards …

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These days selling your products on a singular platform is not enough. Consumers want the ease of multiple options. It may be important to make sure consumers are seeing your brand vision through your own website. However, the reality is almost half of all consumers will start their search on a marketplace platform, like Amazon or eBay. This is why it's so important to look into the prospect of multi-channel selling - making your products available not just on one site, but on as many different platforms as possible.

Advantages

Consumer trust

Consumers are a lot more likely to trust established marketplaces than brands they may not know. In turn, they are more likely to trust a brand that is tied to an online marketplace. When starting out, it can be really helpful to utilise consumers trust in big marketplace websites, like Amazon, as a way to build up trust …

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The Amazon marketplace is constantly growing and with it so is the competition. With increasing numbers of people selling products on Amazon, it is becoming more difficult to make a business stand out. Below are five suggestions to give your site the boost it needs and help improve sales and marketability.

1. Be objective and trust data

Whilst it's important to be passionate about your products, it's also important not to let emotions cloud your judgement. Sometimes items you thought would be best sellers aren't. Make sure you are constantly looking at data to see which of your products are performing best. Don't waste your time or capital on underperforming items.

2. Supplier relations

Creating and maintaining good relationships with suppliers is key to running a profitable business. It can also be mutually beneficial for both parties when a long term commitment is formed. Gaining a solid foundation with a …

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Making sure your product listings are optimised is an essential part of getting sales on Amazon. When you are competing against a multitude of other products it's your listing images and descriptions that will make what you're selling stand out. Think of it as your sales pitch to potential customers. Below we look at the key aspects of optimising your product listings to make sure you get the sale!

Image

One of the first things buyers eyes will be drawn to is the image of your product. If you don't have clear and detailed images, buyers will not trust what you are selling - this is their main way of getting a feel for the product. Think about these key aspects when selecting pictures to represent your listing:

• High quality: Make sure your pictures are at least 1000x500 resolution. Blurry or pixelated images won't give the buyer a true sense …

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Originally launched in the US in 2015, Amazon has found a great deal of success with their Amazon Business program, generating over $1 billion in sales in their first year. Building on that, they expanded the program to include Amazon Germany in 2016, and most recently to Amazon UK earlier this year (2017). With over 50,000 businesses utilising the German site for sales, it continues to grow making it a tool worth investigating for all B2B sellers.

Here we've uploaded a handy guide to explain what it is and some information that can help you decide if it's the right tool for your business.

So what exactly is it?

Amazon Business is a marketplace feature on Amazon that works as a targeted way for businesses to engage professional customers in supply chain relationships. Having a Business Seller account functions in a similar way as a regular account, but with special …

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