Despite Amazon’s Efforts, eBay Keeps Its Leadership in the Australian E-commerce Landscape
Published by Julian in Amazon, Australia, Ecommerce, Ebay
BigCommerce has recently released the '2018 Omnichannel Buying Report'
In an attempt to exhaustively analyze the role of online and offline channels in a highly competitive Australian e-commerce space, BigCommerce surveyed the online and offline buying habits of over 3000 Australian digital consumers. The results of the study show that Australian consumers spend $1 out of $4 of their monthly discretionary income online.
Back in November 2017, Amazon entered the Australian marketplace and started an aggressive marketing campaign with a clear goal in mind: dethrone eBay. Despite Amazon's efforts, the study shows that eBay practically doubled Amazon's figures. When asked about their past six months purchases, 63% of respondents reported an eBay purchase, while only 24% of the respondents have used Amazon's services.
The study also highlights the fact that, at a global level, Australian consumers spend online approx. 26% of their discretionary income, which is 5% below the global …