BigCommerce has recently released the '2018 Omnichannel Buying Report'
In an attempt to exhaustively analyze the role of online and offline channels in a highly competitive Australian e-commerce space, BigCommerce surveyed the online and offline buying habits of over 3000 Australian digital consumers. The results of the study show that Australian consumers spend $1 out of $4 of their monthly discretionary income online.
Back in November 2017, Amazon entered the Australian marketplace and started an aggressive marketing campaign with a clear goal in mind: dethrone eBay. Despite Amazon's efforts, the study shows that eBay practically doubled Amazon's figures. When asked about their past six months purchases, 63% of respondents reported an eBay purchase, while only 24% of the respondents have used Amazon's services.
The study also highlights the fact that, at a global level, Australian consumers spend online approx. 26% of their discretionary income, which is 5% below the global …