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Amazon’s Automated Repricer: Why you shouldn't use it.

Amazon’s Automated Repricer: Why you shouldn't use it.

In 2016, Amazon released its own automated inventory repricing tool dubbed “Automated pricing” which was available and free for all sellers with a professional account. I am guessing Amazon saw how much its third-party sellers relied on external repricing tools. If you are reading this then I am assuming you are familiar with what a Repricer is and does but if not, a Repricer uses rules or algorithms to automatically change prices based on inputs that you set. It can reprice a listing on Amazon up or down depending on the competitor's price. If you are not familiar with Amazon with Amazon's automated Repricer you can watch this Youtube video from Amazon here

Amazon Automate Repricing

Reason Amazon launched its Automated Repricer

There is no doubt Amazon puts its customer, be it its third-party sellers or, the buyers who constantly or seasonally buy on Amazon ...


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Recommended Repricing Strategies

To get the most of a Repricer we do need some of your market expertise to formulate the best strategies. Worry not, with just a little bit of your knowledge and a quick review of your competitors you can create strategies in minutes that will simply dramatically increase your bottom line with minimal effort. Setting optimum strategies should take about 30 minutes and going forward you may want to review them every month or two. Some users may have only one strategy applied to all of their listings others may have a few or even 10 or more depending on their particular niche or competitors or size of the account.

Recommended Repricing Optimization Strategies

The first thing to note is that the Buy Box Strategies (Win Buy Box, Below the Buy Box, Above the Buy Box, Match the Buy Box) stop repricing once you hold the buy box to stop you repricing against yourself ...


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Intelisearch- intelligent Repricing Optimisation

We like to keep things simple and sometimes the simplest of things are what helps.

Intellisearch does just this. Looking for a product to Reprice but unsure of its exact name or where it is located? With Intellisearch you can search by ‘any’ or ‘part’ of the product title and Seller Republic will bring you a list of all available products which mention that word or phrase regardless of position.

Particularly useful if you need to bulk set a strategy to a sub-group of products using Assign a Strategy to Multiple Listings

Easy Repricing - Intelligent Search

Have a feature request? Please contact support.

eBay Repricing Software


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Amazon Reprice Up - Smart Repricing to get the Amazon Buy Box at the Highest Price

Max Price Reset/Scheduled Max Pricing - Get the Amazon Buy Box at the Highest Price in One Click

Continually repricing down has been a bane of Amazon Sellers using Repricers. Although still massively effective at increasing profits, Repricers have had a habit of repricing downwards which was frustrating for users. The problem we get into is that Repricers don't usually price back up. Therefore once they pull your prices down and you get the Buy Box the prices can get stuck there, even when you could still have the Buy Box but at a higher price.

This gets more interesting as research shows that having the Buy Box is the vital thing here, not having the lowest price. So if we can get the Buy Box at a higher price there is a large additional profit to be quickly and easily made.

If the average seller who sells just 20 ...


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Continuous Repricing

Seller Republic is happy to announce that continuous repricing (also known as instant repricing) is a standard on all accounts regardless of the price plan and at the same price! This ultimately pushes your price changes quicker; get's you the buy box quicker and fundamentally makes you more money.

Amazon Repricing Software

What is Continuous/Instant Repricing?

Unlike much of the competition Seller Republic has stepped ahead in that we are notified of price changes on Amazon instantly and then process and send price updates to Amazon straight away rather than on the 15 minute or hourly rotor that many repricers are stuck to.

The way most repricers work is by checking prices hourly or every 15 minutes. If a price change has been made by a competitor that triggers your pre-set strategy, the repricer submits an updated price to Amazon and they then wait for the price change to be pushed ...


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