Published by Abbi in Shopping Cart Abandonment, Amazon
There is nothing more frustrating to an ecommerce seller than losing a customer just before they were about to buy a product. With Baymard reporting that over two thirds of shopping carts are being abandoned before purchase, it's a problem that many sellers can relate to. Below we will go through some of the reasons for shopping cart abandonment and explain how they can be rectified in order to get that sale.
1. Overcomplicated checkout stage
Make sure your checkout stage is as simple as possible. If customers have to fill out lots of forms before getting to the payment stage it's very likely they will quit out of the process. Buyers want their journey to be as streamlined as possible to save time. Try not to add pop-up offers at this stage either - this is just another inconvenience for the customer to get through before paying.