Already got the Buy Box but looking to take your sales one step further? Amazon Sponsored Products could offer the extra edge needed to get clicks on your listings and boost your profits even further.

How does it work?

Much like ads displayed in Google Adwords, Sponsored Products are essentially image ads that appear alongside other search results. In Amazon, however, the difference between sponsored posts is slightly more subtle, with only a small grey Sponsored tag appearing beside the paid for ads. These feature above, to the side or even in between other search results, leading to high visibility. They also tend to feature on the carousel of the product features page as related searches.

In order to be eligible for Sponsored Products, you must meet a few requirements; you have to be an active Seller with new product listings in an applicable category - note that used or refurbished ...


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